AI Advertising Archives

From ‘Direct / None’ to Data Gold: How to Tag AI-Generated Visits in GA4 & Adobe Analytics

Apr 2, 2026

Learn how to detect, track, and measure LLM-driven traffic from tools like ChatGPT, perplexity, Gemini, arc, and other AI platforms using advanced referral traffic analytics. How to Measure LLM Referral Traffic and Track AI Clicks Like a Pro in 2025 There’s a growing...

Pre-Launch Checklist for AI-Assisted Ads (Data, Creative, Measurement, Guardrails)

Nov 12, 2025

Launching a new product or kicking off a big marketing campaign is stressful enough without the extra worry of whether your AI-assisted ads are truly ready to go. One small slip, like forgetting a conversion tag or missing a brand safety framework, can completely...

Should You Label AI-Generated Content? Practical Policies That Build Trust

Oct 28, 2025

It is no longer limited to tech forums to discuss AI-generated content. These days, the same question is being posed by regulators, social media companies, and brands: Should all forms of artificially generated content be classified as such? Leaders contend that trust...