News, Updates, & Resources
Podcast Sourcing for B2B Brands: Where to Show Up (and Where to Skip)
The Ultimate Guide to Podcast Sourcing for B2B Brands There’s no shortage of B2B podcasts out there, but here’s the truth: most of them won’t move the needle for your brand. The idea that every podcast appearance builds visibility is just wrong. Time is limited....
Netflix, Amazon, Spotify: What Their Personalization Teaches Social Marketers
Why Netflix, Amazon, and Spotify Set the Benchmark for Marketing Personalization Ever notice how Netflix just seems to know what you want to watch next? It’s not magic. It’s smart personalization in marketing. Netflix uses hundreds of alt-genres, up to 77,000 of them,...
Seasonality + Signals: Let AI Forecast Demand Before Your Next Campaign
When you hear people talk about demand forecasting, it can sound overly technical. But let’s keep it real: if you run campaigns without a clear demand forecast, you’re flying blind. Today, AI demand forecasting isn’t just for data scientists: it’s for marketing...
AI as Your First-Line Community Manager: What to Automate, What to Keep Human
Why AI in Community Management Is Essential for Social Media Management Community management isn’t what it used to be. A few years back, a brand might have managed by answering Facebook comments once or twice a day. Today, social media management feels more like...
Architect, Not Autopilot: The Marketer’s Role in an AI-Powered Workflow
AI isn't coming for your marketing job; it’s coming for your routine. You’re not being replaced. You’re being upgraded. Today’s AI marketing world is moving fast. But with all this talk about AI-powered marketing workflows, it’s easy to get swept up in AI automation...
Generative Amnesiac Occultation: How to Balance LLM Creativity, Memory, and What Must Stay Hidden
Why "occultation" is the perfect metaphor for AI context window management Think back to an eclipse. You’re watching the sky, and then, slowly, one body drifts across another. The glow you were depending on doesn’t fade because it’s gone; it fades because it’s been...
13 Free Trial Metrics That Actually Predict Paid Conversion Rate
You’ve got trial users signing up. Great. But which ones are going to pay? That’s the million-dollar question. Too many SaaS teams rely on surface-level metrics like logins, clicks, or session time and hope for the best. But not all engagement leads to conversion....
Reverse‑Engineering AI Models for Content Strategy: A Deep Dive into LLM Pipelines
Ever wonder why a post that dominates Google still slips under ChatGPT’s radar? Let’s crack open the model pipelines and see what’s really going on. Why Reverse-engineering AI Models in the First Place? The Invisible Wall Between SEO and LLMO Search engines index...
Data Cleaning for LLMs: Why Your Content Might Be Ignored During Pretraining
Introduction: Why Your Best Content Isn't Making It Into LLMs You spent months polishing that cornerstone guide. Google loves it, and readers share it, yet ChatGPT acts like it never existed. What gives? Behind every large language model sits a brutal data-cleaning...
150+ AI and Automation Stats Every Leader Needs to Know (2025)
Global AI Market and Adoption Trends 1. AI Market Growth Projection According to Market.us, the global AI industry was valued at $391.70 billion in 2024 and is anticipated to surge to $10,173.05 billion by 2034. The research highlights an extraordinary projected CAGR...
PII Pitfalls: What Never to Paste into Public LLMs (and Safer Alternatives)
When you copy and paste text into ChatGPT, it can feel private, almost like jotting down notes in your own journal. The problem is that public large language models don’t work that way. Most can log, store, and in some cases even use your prompts for model training...
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