News, Updates, & Resources

Analyzing the Impact of Newsletters on User Retention

Analyzing the Impact of Newsletters on User Retention

Introduction: Why Retention Is the Real Growth Lever in SaaS When SaaS companies talk about growth, most people jump straight to top-of-funnel: ads, SEO, paid trials. But let’s be honest, acquisition is only half the battle. If your users don’t stick around, you’re...

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The Future of Marketing Automation: 7 Key Trends to Watch

The Future of Marketing Automation: 7 Key Trends to Watch

Introduction In today's rapidly evolving digital marketing landscape, staying ahead of marketing automation trends is crucial. As marketing technology advances, embracing these automation trends is essential for businesses seeking a competitive advantage. By...

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5 Signs Your SaaS Marketing Stack Is Outdated

5 Signs Your SaaS Marketing Stack Is Outdated

Estimated reading time: 10 minutes Introduction In the rapidly evolving digital landscape of 2025, CMOs and managers of Cybersecurity, SaaS, Technology, and Software businesses are facing unprecedented challenges in optimizing their marketing stacks. An Outdated SaaS...

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How TCMA Helps Brands Scale Marketing Across Multiple Channels

How TCMA Helps Brands Scale Marketing Across Multiple Channels

The Challenges of Multi-Channel Marketing Why This Matters Marketing in today's hyper-connected world is no longer confined to a single channel. Brands rely heavily on channel data to inform their marketing tactics. Resellers, franchisees, and Affiliates can improve...

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