Netflix, Amazon, Spotify: What Their Personalization Teaches Social Marketers
Why Netflix, Amazon, and Spotify Set the Benchmark for Marketing Personalization Ever notice how Netflix just seems to know what you want to watch next? It’s not magic. It’s smart personalization in marketing. Netflix uses hundreds of alt-genres, up to 77,000 of them,...
Seasonality + Signals: Let AI Forecast Demand Before Your Next Campaign
When you hear people talk about demand forecasting, it can sound overly technical. But let’s keep it real: if you run campaigns without a clear demand forecast, you’re flying blind. Today, AI demand forecasting isn’t just for data scientists: it’s for marketing...
AI as Your First-Line Community Manager: What to Automate, What to Keep Human
Why AI in Community Management Is Essential for Social Media Management Community management isn’t what it used to be. A few years back, a brand might have managed by answering Facebook comments once or twice a day. Today, social media management feels more like...
Architect, Not Autopilot: The Marketer’s Role in an AI-Powered Workflow
AI isn’t coming for your marketing job; it’s coming for your routine. You’re not being replaced. You’re being upgraded. Today’s AI marketing world is moving fast. But with all this talk about AI-powered marketing workflows, it’s easy to get swept up in AI...