AI as Your First-Line Community Manager: What to Automate, What to Keep Human
Why AI in Community Management Is Essential for Social Media Management Community management isn’t what it used to be. A few years back, a brand might have managed by answering Facebook comments once or twice a day. Today, social media management feels more like...
Architect, Not Autopilot: The Marketer’s Role in an AI-Powered Workflow
AI isn’t coming for your marketing job; it’s coming for your routine. You’re not being replaced. You’re being upgraded. Today’s AI marketing world is moving fast. But with all this talk about AI-powered marketing workflows, it’s easy to get swept up in AI...
Generative Amnesiac Occultation: How to Balance LLM Creativity, Memory, and What Must Stay Hidden
Why “occultation” is the perfect metaphor for AI context window management Think back to an eclipse. You’re watching the sky, and then, slowly, one body drifts across another. The glow you were depending on doesn’t fade because it’s gone; it fades because...
13 Free Trial Metrics That Actually Predict Paid Conversion Rate
You’ve got trial users signing up. Great. But which ones are going to pay? That’s the million-dollar question. Too many SaaS teams rely on surface-level metrics like logins, clicks, or session time and hope for the best. But not all engagement leads to conversion....