Seasonality + Signals: Let AI Forecast Demand Before Your Next Campaign
When you hear people talk about demand forecasting, it can sound overly technical. But let’s keep it real: if you run campaigns without a clear demand forecast, you’re flying blind. Today, AI demand forecasting isn’t just for data scientists: it’s for marketing...
AI as Your First-Line Community Manager: What to Automate, What to Keep Human
Why AI in Community Management Is Essential for Social Media Management Community management isn’t what it used to be. A few years back, a brand might have managed by answering Facebook comments once or twice a day. Today, social media management feels more like...
Architect, Not Autopilot: The Marketer’s Role in an AI-Powered Workflow
AI isn’t coming for your marketing job; it’s coming for your routine. You’re not being replaced. You’re being upgraded. Today’s AI marketing world is moving fast. But with all this talk about AI-powered marketing workflows, it’s easy to get swept up in AI...