Podcast Sourcing for B2B Brands: Where to Show Up (and Where to Skip)
The Ultimate Guide to Podcast Sourcing for B2B Brands There’s no shortage of B2B podcasts out there, but here’s the truth: most of them won’t move the needle for your brand. The idea that every podcast appearance builds visibility is just wrong. Time is limited....
Pre-Launch Checklist for AI-Assisted Ads (Data, Creative, Measurement, Guardrails)
Launching a new product or kicking off a big marketing campaign is stressful enough without the extra worry of whether your AI-assisted ads are truly ready to go. One small slip, like forgetting a conversion tag or missing a brand safety framework, can completely...
Hybrid Search 101: Why Your RAG Stack Needs Both Dense and Sparse Vectors
If you’re running a RAG stack in production, relying on just dense or sparse vectors is like trying to search blindfolded. You’re either over-indexing on fuzzy intent or missing literal keyword matches that matter, especially for compliance-heavy domains...