Patent the Seeds: AI Data Supply Chain, Consent, and IP as Your AI Growth Engine
“Don’t sell lemonade, own the orchard. License the DNA.” Owning an AI data supply chain isn’t some nerdy side hustle anymore. It’s the way smart teams turn governance into growth. Picture your marketing datasets as seeds. Each consented data point carries...
Netflix, Amazon, Spotify: What Their Personalization Teaches Social Marketers
Why Netflix, Amazon, and Spotify Set the Benchmark for Marketing Personalization Ever notice how Netflix just seems to know what you want to watch next? It’s not magic. It’s smart personalization in marketing. Netflix uses hundreds of alt-genres, up to 77,000 of them,...
Seasonality + Signals: Let AI Forecast Demand Before Your Next Campaign
When you hear people talk about demand forecasting, it can sound overly technical. But let’s keep it real: if you run campaigns without a clear demand forecast, you’re flying blind. Today, AI demand forecasting isn’t just for data scientists: it’s for marketing...